This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
The Guide, available below as an e-book or PDF, helps to answer to the following questions:
- What factors have contributed to the depletion of the third-party cookie?
- How will the depletion of third-party cookies impact stakeholders and the wider industry including proprietary platforms?
- How will the absence of third-party cookies affect the execution of digital advertising campaigns?
- What solutions currently exist to replace the usage of third-party cookies?
- What industry solutions are currently being developed and by whom?
- How can I get involved in contributing to the different solutions?