[eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

This Guide has been developed by experts from IAB Europe‚Äôs Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use of cookies in digital advertising today and an overview of the alternative solutions being developed. As solutions evolve,… Read More [eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era