Tag: third-party

[eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use of cookies in digital advertising today and an overview of the alternative solutions being developed. As solutions evolve,… Read More [eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

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[VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

In this interview with Beet.TV, Sir Martin Sorrell says Google, Facebook, Amazon, Tencent, Alibaba and Tik Tok “are going to emerge from the COVID-19 crisis with huge advantages in terms of data“. For example, Sorrell says, Amazon, during the pandemic, is accumulating consumer data to make targeting more effective. “The targeting and the performance of… Read More [VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

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Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

Merkle launched the Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkle’s Merkury enables first-party, cookie less identity Clean and link offline and digital records for databases, data lakes, and technology platforms Turn anonymous site, media, and email engagements into cookie-less IDs of consumers Enhance cookie-less IDs… Read More Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

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Facebook’s Third-Party Data Pull-Back: Winners And Losers

Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers

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