New York Times to phase out all 3rd-party advertising data from 2021

The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform.

Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads.

  • Those segments are broken up into 6 categories: age (age ranges, generation), income (HHI, investable assets, etc.), business (level, industry, retirement, etc.), demo (gender, education, marital status, etc.) and interest (fashion, etc.)
  • By the second half of the year, The Times plans to introduce at least 30 more interest segments.

Source/Read more here: https://www.axios.com/new-york-times-advertising-792b3cd6-4bdb-47c3-9817-36601211a79d.html

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.