The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges,… Read More New York Times to phase out all 3rd-party advertising data from 2021