Tag: Third-party Cookies

New York Times to phase out all 3rd-party advertising data from 2021

The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges,… Read More New York Times to phase out all 3rd-party advertising data from 2021

Darshan RadiaLeave a comment

Facebook just killed off its web supply in the Audience Network

Beginning on April 11, 2020, Facebook Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. But why make the move now? Facebook is reading the writing on the wall, and the writing… Read More Facebook just killed off its web supply in the Audience Network

Darshan RadiaLeave a comment