The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges,… Read More New York Times to phase out all 3rd-party advertising data from 2021
Google recently announced that Chrome will start blocking resource-heavy ads. As shared by Marshall Vale, Product Manager, Chrome on this Chromium Blog, Google discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as… Read More Google Chrome to start blocking resource-heavy ads in August
Google To Make All Advertisers Submit Personal IDs, Business Verification Docs. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according to a blog post by John Canfield, Google’s director of product management for ads integrity. Read… Read More Google to increase transparency through advertiser identity verification
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