Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂

The 2017 ‘Martech 5000’ Marketing Technology Landscape.

Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011. The martech space continues to grow at a huge rate, as evidenced by the nearly 5,000 companies included in latest Marketing Technology Landscape. The graphic began in 2011 with 150 companies listed. In 2015, it had grown to 2,000. Last year, it nearly doubled from that to the 3,500 mark. This year, it includes 4,891 — close enough to 5,000 that Brinker has nicknamed this year’s the “Martech 5000.”

Of these companies, Brinker says:

  • 9% are enterprises, with more than 1,000 employees or are public
  • 2% are private businesses, less than 1,000 employees or no funding data
  • 8% are investor-funded startups at any pre-exit stage

Get your own high resolution copy (JPEG/PDF) from: (this also includes growth of MarTech – landscape over past 7 years)

Here is another source (Scott Brinker’s website):



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