IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

This helps implementing GDPR.

IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018.

The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period.  As with all standards, it is expected that this standard will be iterated with new features and attributes in the future.

The Framework allows users to have full authority over their data.

The Framework is a cross-industry standard that supports online services and their partners in their efforts to provide transparency and choice mechanisms for their users. In accordance with the General Data Protection Regulation (GDPR), users can now be made aware of not only online services’ use of their users’ personal data, but also use of that data by third parties that assist online services in showing advertisements to their users and measure the effectiveness of those advertisements. The Framework is particularly relevant for “first parties” (publishers) and other suppliers of online services, who partner with “third parties” (vendors) to enable those third parties to process user data on one of the legal bases laid down by the Regulation (including both legitimate interests and consent, where applicable).

The GDPR will be enforced as from 25 May 2018. Fines for non-compliance with the new regulation could run as high as 4% of companies’ annual global turnover.

IAB Europe and IAB Tech Lab call for immediate and cross-industry support for, involvement in, and adoption of the Framework.

CEO IAB Europe, Townsend Feehan said: “GDPR will mean European users get more information about, and control over, who is processing their data.  This should give them increased confidence online – that is the challenge and opportunity that the complex new EU law presents.  The Transparency & Consent Framework will sit at the intersection of users, publishers, and the third-party partners (vendors) that support the publishers in monetising their content, giving both users and publishers more control and transparency in the new environment.”

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