IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

This helps implementing GDPR. IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period.  As with all… Read More IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

IAB Tech Lab Opens Header Bidding Standard For Public Comment

The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment