Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices.
Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the protected infrastructure of a private marketplace. As the buying and selling of premium, long-form content continues to automate and dramatically scale, Tremor and Hulu will work in tandem to offer advertisers more choice and control over their automated transactions.
TechDarshan 