Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television
IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)
Advanced TV targeting is growing. Advertiser spend on OTT is expected to hit $40 billion by 2020. Addressable TV ad spend is expected to grow to $3.04 billion in 2019. Read more in new @IAB Advanced TV Targeting Primer: https://www.iab.com/news/advanced-tv-targeting-guide/
Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the… Read More Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising
TechDarshan 