Tag: CPM

IAB | COVID-19’s impact on Programmatic in SEA and India

COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

Darshan RadiaLeave a comment