News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine
Intersection announced that it has been awarded a 10-year contract to sell and display advertising on the L.A. Metro rail system by the Los Angeles County Metropolitan Transportation Authority. The new partnership calls for Intersection to bring its suite of digital and static media products to the L.A. Metro rail system, which will improve the rider experience and drive revenues for the transit authority through enhanced advertising capabilities.
Intersection and L.A. Metro will implement a wide range of system wide upgrades, including replacing static signage with state-of-the-art digital panels capable of delivering real-time transit updates, local information, and other dynamic content, thanks to Intersection’s IxNConnect transit communications platform. The new technology upgrades will be aimed at helping L.A. Metro better communicate with its customers and help riders navigate the system. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising. In all, Intersection will deploy and manage hundreds of digital displays as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro’s 325 trains and 93 rail stations.