Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
Google partners with Facebook to let DoubleClick clients buy retargeted ads on FBX: http://techcrunch.com/2013/10/18/doubleclick-fbx/ Google to sell Facebook Ad Inventory on DoubleClick Bid Manager: http://pulse2.com/2013/10/20/facebook-doubleclick-exchange-95495/
Here is everything you want to know about the New Google Search ‘Hummingbird’ algorithm: http://searchengineland.com/google-hummingbird-172816
Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads. US Patent number US008510166, which Google initially applied for in May 2011, details the use of a head-mounted sensor to determine when you look at advertising and for how long. Pay per gaze advertising need not be limited to on-line advertisements, but rather can… Read More The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion
Google + Facebook = 70 percent of all mobile ad revenues worldwide. Source: http://venturebeat.com/2013/06/13/google-facebook-70-of-all-mobile-ad-revenues-worldwide/
As some broadband providers grumble about the cost of network upgrades and threaten data caps on subscribers, Google shows them, through its Kansas City Google Fiber project, how to offer subscribers 1Gbps broadband service at an affordable price. Charges are now at $ 70, with 1 TB of storage. When packaged with its TV service,… Read More Google launches its Fiber project – 1GBPS speed at affordable prices
Google launches Nexus Q – the world’s first social streaming media player; takes on Microsoft, Apple in living room! In views of Ed Bott, an award winning technology writer, Google’s Nexus Q is expensive and odd-looking, and it doesn’t play well with devices outside of the Android world. It’s a pretty weak competitor to Microsoft’s Xbox… Read More Google announces Nexus Q – streaming media ball!