News: Ad giant WPP acquires Y&R and Wunderman JV

As the Asia region sees moderate growth, advertising giant WPP has acquired full ownership of Y&R and Wunderman JV agencies in the APAC region. In Asia Pacific, Greater China, India, Japan, Thailand and Korea, represent five of the WPP Group’s top six markets, clocking strong growth, with Singapore turning out to be more challenging. Acquiring… Read More News: Ad giant WPP acquires Y&R and Wunderman JV

Is Blockchain the right solution for the problem you’re facing? Find out…

The World Economic Forum recently published a whitepaper: Blockchain Beyond the Hype, a practical framework for business leaders. These 11 questions will help you make a quick initial assessment of whether blockchain is the right solution for the problem you are facing. Great decision making model and framework by The World Economic Forum. The below… Read More Is Blockchain the right solution for the problem you’re facing? Find out…

Smartphone video is fastest growing online ad format

As published by IAB UK: https://www.iabuk.com/press-release/smartphone-video-fastest-growing-online-ad-format Smartphone video is fastest growing online ad format Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital… Read More Smartphone video is fastest growing online ad format

Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

This helps implementing GDPR. IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period.  As with all… Read More IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

Facebook’s Third-Party Data Pull-Back: Winners And Losers

Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers

Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

This is so cool! Intersection: User Research Exploration: Eye Tracking for Wayfinding Products As Experience Designers, we are constantly studying how people interact with technology. At Intersection, our design team is obsessed with understanding how people exist in physical spaces and cities. Our products strive to help individuals navigate through cities and transit systems by… Read More Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

News: Intersection wins Los Angeles Metro/Transit in multi-year contract

News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine Intersection announced that it… Read More News: Intersection wins Los Angeles Metro/Transit in multi-year contract

Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud. This is the first step in a long-term data and identity collaboration between Merkle, Dentsu Aegis and Adobe. Merkle and its parent Dentsu Aegis Network announced today the integration of the Merkle-developed people-based research and targeting platform M1 with a comprehensive set of cloud… Read More Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers