Google adds mobile app attribution restrictions for iOS

After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement. Key takeaways – Google’s Latest Measurement Restrictions will make life harder for mobile marketers These changes significantly restrict third-party verification for iOS… Read More Google adds mobile app attribution restrictions for iOS

Advertisement

Darshan RadiaLeave a comment

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Darshan RadiaLeave a comment

News: Google announces Stadia – Online Cross-Platform Gaming

Google unveils Stadia cloud gaming service, launches in 2019: https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 Key points – Google to leverage YouTube for Stadia Stadia has more Teraflops of power than an Xbox One X Google also launched its own Game DEV Studio Stadia is live stream cross-platform gaming – no hardware needed One can use any existing game controllers… Read More News: Google announces Stadia – Online Cross-Platform Gaming

Darshan RadiaLeave a comment

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

Darshan RadiaLeave a comment

News: Adobe buys Marketo for $4.75 billion

Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms

Darshan RadiaLeave a comment

IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

This article was originally published in MarTech Today.  IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

Darshan RadiaLeave a comment