The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

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Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the Amazon DSP rolled out a system-wide upgrade to its machine-learning and predictive algorithms. Source: https://www.adexchanger.com/commerce/amazon-is-the-latest-major-ad-platform-going-all-in-on-machine-learning-tech/

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Opinion: Build v borrow v buy: should advertisers actually own their adtech?

Opinion piece around the benefits of advertisers investing in their own adtech stack. Platforms are getting a little more open in terms of custom integrations, but in general big tech platforms cater to the most common use cases and the least edge cases. It only makes sense for open-minded advertisers to invest in their own… Read More Opinion: Build v borrow v buy: should advertisers actually own their adtech?

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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

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Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

Accordingly to Nano Interactive’s report, Advertisers are set to increase their spending on contextual targeting by $770 million in 2023. This trend is being driven by privacy concerns and the decline of third-party cookies. The report also revealed that 87% of advertisers plan to increase their spending on contextual targeting in the coming year, with… Read More Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

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67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

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IAB | COVID-19’s impact on Programmatic in SEA and India

COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India

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From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here is the quick summary – Steep increase in ad calls on premium publisher sites Ad calls were up 471% as compared to baseline activity As lockdowns… Read More From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

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