Author: Darshan Radia

A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players. With 18+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain. Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers. Digital Advertising and Marketing: Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics. Digital Publishing: Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing. Media, Broadcast and Digital Production: Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.

News: Norway is the world’s most advanced nation in terms of digital media

  Norway has emerged as the most advanced nation in the world in terms of consumer adoption of digital media. In Norway, average penetration of IPTV, smartphones and tablets has reached 38.8% of people Smartphone penetration in Norway is 65%, compared with a 44% average across the top 19 global markets UK and US ranks… Read More News: Norway is the world’s most advanced nation in terms of digital media

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Google launches its Fiber project – 1GBPS speed at affordable prices

As some broadband providers grumble about the cost of network upgrades and threaten data caps on subscribers, Google shows them, through its Kansas City Google Fiber project, how to offer subscribers 1Gbps broadband service at an affordable price. Charges are now at $ 70, with 1 TB of storage. When packaged with its TV service,… Read More Google launches its Fiber project – 1GBPS speed at affordable prices

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Google announces Nexus Q – streaming media ball!

Google launches Nexus Q – the world’s first social streaming media player; takes on Microsoft, Apple in living room! In views of Ed Bott, an award winning technology writer, Google’s Nexus Q is expensive and odd-looking, and it doesn’t play well with devices outside of the Android world. It’s a pretty weak competitor to Microsoft’s Xbox… Read More Google announces Nexus Q – streaming media ball!

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