Norway has emerged as the most advanced nation in the world in terms of consumer adoption of digital media.

• In Norway, average penetration of IPTV, smartphones and tablets has reached 38.8% of people
• Smartphone penetration in Norway is 65%, compared with a 44% average across the top 19 global markets
• UK and US ranks at 10^th and 12^th positions respectively following South Korea which is ranked 9^th.

Source and other references to this news:

• http://www.campaignlive.co.uk/news/1170389/
• http://www.telecompaper.com/news/w-europe-netherlands-lead-new-media-tech-adoption-adspend–924348
• http://www.brandrepublic.com/news/article/1170389/norway-worlds-advanced-nation-terms-digital-media/