Tag: Digital

Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Amazon and Apple have emerged as a new digital duopoly, with both companies investing $1 billion each year on theatrical released feature films and expanding their reach in live sports, entertainment, and advertising. Their growing influence challenges the dominance of Facebook (Meta) and Google (Alphabet) in the digital media landscape. Source: Amazon And Apple Have… Read More Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Darshan RadiaLeave a comment

Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

Darshan RadiaLeave a comment