Accordingly to Nano Interactive’s report, Advertisers are set to increase their spending on contextual targeting by $770 million in 2023. This trend is being driven by privacy concerns and the decline of third-party cookies. The report also revealed that 87% of advertisers plan to increase their spending on contextual targeting in the coming year, with 45% of respondents planning to increase their spending by over 20%.

Source: Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023 – ExchangeWire.com