The 614 Group launched a series of Live Virtual Brand Safety Summits for 2020. The Live Virtual Summit featured a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Speaker lineup featured experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more. 614 Group hosted… Read More Summary of Brand Safety Summit Singapore
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
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