Tag: martech

The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

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67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

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Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

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News: Adobe buys Marketo for $4.75 billion

Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms

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Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

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Facebook’s Third-Party Data Pull-Back: Winners And Losers

Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers

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