Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today!

In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers need to know exactly how to capitalise on.

In this article (https://mumbrella.com.au/our-industry-is-going-madtech-539678) –

• Why exactly are martech and adtech companies converging?
• Regulations have accelerated the madtech race
• Where do you start?
• Platform, which can help advertisers build audiences and allow scaled activations
• Focus on strategy and creativity

Related article: Customer Centricity Driving Ad Tech & Martech Convergence: https://www.exchangewire.com/blog/2018/08/21/customer-centricity-driving-ad-tech-martech-convergence-qa-with-yiorgos-hadjiandrea-google-jess-oreilly-salesforce/