Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today!
In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers need to know exactly how to capitalise on.
In this article (https://mumbrella.com.au/our-industry-is-going-madtech-539678) –
- Why exactly are martech and adtech companies converging?
- Regulations have accelerated the madtech race
- Where do you start?
- Platform, which can help advertisers build audiences and allow scaled activations
- Focus on strategy and creativity
Related article: Customer Centricity Driving Ad Tech & Martech Convergence: https://www.exchangewire.com/blog/2018/08/21/customer-centricity-driving-ad-tech-martech-convergence-qa-with-yiorgos-hadjiandrea-google-jess-oreilly-salesforce/