AdTech and MarTech is going mad(tech)

Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today!

In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers need to know exactly how to capitalise on.

In this article ( –

  • Why exactly are martech and adtech companies converging?
  • Regulations have accelerated the madtech race
  • Where do you start?
  • Platform, which can help advertisers build audiences and allow scaled activations
  • Focus on strategy and creativity

Related article: Customer Centricity Driving Ad Tech & Martech Convergence:


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