Author: Darshan Radia

A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players. With 18+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain. Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers. Digital Advertising and Marketing: Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics. Digital Publishing: Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing. Media, Broadcast and Digital Production: Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.

News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally

In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online. That fast evolution of the ecosystem – and Ooyala’s continued… Read More News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

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The New Mobile Advertising Ecosystem Explained – 2013

Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and… Read More The New Mobile Advertising Ecosystem Explained – 2013

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The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion

Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads. US Patent number US008510166, which Google initially applied for in May 2011, details the use of a head-mounted sensor to determine when you look at advertising and for how long. Pay per gaze advertising need not be limited to on-line advertisements, but rather can… Read More The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion

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250+ Tools for Content Marketing needs

A very good compilation of 250+ tools that include: CMS Blogging platforms SEO tools Website performance Usability Online marketing Inbound marketing Social media management suites Content discovery Content creation Content optimization Content sharing Influencer / follower management Email marketing Brand / topic analysis and monitoring User / visitor analysis Webinars Facebook tools Twitter tools LinkedIn… Read More 250+ Tools for Content Marketing needs

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Less than 1% of online purchases come from Social Channels | Long live SEO

This post argues that monetary returns on Social Media are small, virtually non-existent – certainly not worth investing a sizeable portion of digital-marketing resources in. According to a late 2012 study by Forrester, 39% percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come… Read More Less than 1% of online purchases come from Social Channels | Long live SEO

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