Category: AdTech

News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally

In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online. That fast evolution of the ecosystem – and Ooyala’s continued… Read More News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

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The New Mobile Advertising Ecosystem Explained – 2013

Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and… Read More The New Mobile Advertising Ecosystem Explained – 2013

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