Visit this section for trends around Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.
Just two weeks ago on July 8, Facebook announced that it has changed how it defines costper-click (CPC). The new definition states that advertisers bidding on a CPC basis will only pay for “link clicks” (“valued click” engagements) based on campaign objectives. Advertisers will no longer pay for all click types, including but not limited… Read More Facebook changes their definition of CPC
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
The Guardian, CNN International, the Financial Times and Reuters are together forming the Pangea Alliance (http://www.pangaeaalliance.com/), a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in an automated fashion. The Pangea system is announced by The Guardian, powered by programmatic ad tech platform Rubicon and is due to launch in… Read More Pangea Alliance – a new digital advertising alliance
In many of Media & Entertainment technology initiatives specially around media agency workflows, we come across the term DMA or Designated Market Area or Media Market. So, what is DMA and where this term is referred or used? What is the coverage and application of the DMA? What is DMA?: Designated Market Area (Sometimes also… Read More All about DMA – Designated Market Area
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
Google partners with Facebook to let DoubleClick clients buy retargeted ads on FBX: http://techcrunch.com/2013/10/18/doubleclick-fbx/ Google to sell Facebook Ad Inventory on DoubleClick Bid Manager: http://pulse2.com/2013/10/20/facebook-doubleclick-exchange-95495/
Here is everything you want to know about the New Google Search ‘Hummingbird’ algorithm: http://searchengineland.com/google-hummingbird-172816
Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads. US Patent number US008510166, which Google initially applied for in May 2011, details the use of a head-mounted sensor to determine when you look at advertising and for how long. Pay per gaze advertising need not be limited to on-line advertisements, but rather can… Read More The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion
A very good compilation of 250+ tools that include: CMS Blogging platforms SEO tools Website performance Usability Online marketing Inbound marketing Social media management suites Content discovery Content creation Content optimization Content sharing Influencer / follower management Email marketing Brand / topic analysis and monitoring User / visitor analysis Webinars Facebook tools Twitter tools LinkedIn… Read More 250+ Tools for Content Marketing needs
This post argues that monetary returns on Social Media are small, virtually non-existent – certainly not worth investing a sizeable portion of digital-marketing resources in. According to a late 2012 study by Forrester, 39% percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come… Read More Less than 1% of online purchases come from Social Channels | Long live SEO
Google + Facebook = 70 percent of all mobile ad revenues worldwide. Source: http://venturebeat.com/2013/06/13/google-facebook-70-of-all-mobile-ad-revenues-worldwide/
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