Tag: Advertiser

Opinion: Build v borrow v buy: should advertisers actually own their adtech?

Opinion piece around the benefits of advertisers investing in their own adtech stack. Platforms are getting a little more open in terms of custom integrations, but in general big tech platforms cater to the most common use cases and the least edge cases. It only makes sense for open-minded advertisers to invest in their own… Read More Opinion: Build v borrow v buy: should advertisers actually own their adtech?

Darshan RadiaLeave a comment

Google to increase transparency through advertiser identity verification

Google To Make All Advertisers Submit Personal IDs, Business Verification Docs. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according to a blog post by John Canfield, Google’s director of product management for ads integrity. Read… Read More Google to increase transparency through advertiser identity verification

Darshan RadiaLeave a comment