IAB Guide to Digital Video Advertising (The New TV)

IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)

Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms