Tag: Digital Marketing

67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

Darshan RadiaLeave a comment

Less than 1% of online purchases come from Social Channels | Long live SEO

This post argues that monetary returns on Social Media are small, virtually non-existent – certainly not worth investing a sizeable portion of digital-marketing resources in. According to a late 2012 study by Forrester, 39% percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come… Read More Less than 1% of online purchases come from Social Channels | Long live SEO

Darshan RadiaLeave a comment