Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
Google partners with Facebook to let DoubleClick clients buy retargeted ads on FBX: http://techcrunch.com/2013/10/18/doubleclick-fbx/ Google to sell Facebook Ad Inventory on DoubleClick Bid Manager: http://pulse2.com/2013/10/20/facebook-doubleclick-exchange-95495/