Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%