Tag: Marketing Technology

The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Darshan RadiaLeave a comment

2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

Darshan RadiaLeave a comment