Merkle launched the Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkle’s Merkury enables first-party, cookie less identity Clean and link offline and digital records for databases, data lakes, and technology platforms Turn anonymous site, media, and email engagements into cookie-less IDs of consumers Enhance cookie-less IDs… Read More Merkle launches an Identity Solution as the industry approaches the Cookie-less World!
Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud. This is the first step in a long-term data and identity collaboration between Merkle, Dentsu Aegis and Adobe. Merkle and its parent Dentsu Aegis Network announced today the integration of the Merkle-developed people-based research and targeting platform M1 with a comprehensive set of cloud… Read More Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud