The New Mobile Advertising Ecosystem Explained – 2013
Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and… Read More The New Mobile Advertising Ecosystem Explained – 2013