Dentsu Aegis’ AdTech Integrations With Publishers Take Off

As published on AdExchanger here: https://adexchanger.com/agencies/dentsu-aegis-ad-tech-integrations-publishers-take-off/ Other agencies have the same idea – GroupM’s mPlatform started making noise in 2016. IPG Mediabrands’ AMP uses an Acxiom-created universal ID for its buying platform. Publicis’ Spine focuses on a Publicis-generated ID. Dentsu Aegis’ AdTech Integrations With Publishers Take Off Dentsu Aegis Network has spent the past year furiously… Read More Dentsu Aegis’ AdTech Integrations With Publishers Take Off