The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion

Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads. US Patent number US008510166, which Google initially applied for in May 2011, details the use of a head-mounted sensor to determine when you look at advertising and for how long. Pay per gaze advertising need not be limited to on-line advertisements, but rather can… Read More The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion