Tag: Programmatic

Google’s 2nd shot at Programmatic TV Buying!

Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!

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News: Xaxis and 24/7 Media merge

XAXIS and 24/7 Media merge. The merger creates the world’s largest programmatic media and technology platform. The merger of Xaxis and 24/7 Media brings together the buy-side expertise and audience-targeted media products of Xaxis with 24/7 Media’s advertising technology and publisher focus. Together, the new Xaxis will create unmatched audience-based solutions for our advertisers. The… Read More News: Xaxis and 24/7 Media merge

Darshan RadiaLeave a comment