Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

Dentsu Aegis’ AdTech Integrations With Publishers Take Off

As published on AdExchanger here: https://adexchanger.com/agencies/dentsu-aegis-ad-tech-integrations-publishers-take-off/ Other agencies have the same idea – GroupM’s mPlatform started making noise in 2016. IPG Mediabrands’ AMP uses an Acxiom-created universal ID for its buying platform. Publicis’ Spine focuses on a Publicis-generated ID. Dentsu Aegis’ AdTech Integrations With Publishers Take Off Dentsu Aegis Network has spent the past year furiously… Read More Dentsu Aegis’ AdTech Integrations With Publishers Take Off