Less than 1% of online purchases come from Social Channels | Long live SEO

This post argues that monetary returns on Social Media are small, virtually non-existent – certainly not worth investing a sizeable portion of digital-marketing resources in. According to a late 2012 study by Forrester, 39% percentĀ of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come… Read More Less than 1% of online purchases come from Social Channels | Long live SEO