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TechDarshan

Industry and Technology trends on AdTech, MarTech, Media & Entertainment

Tag: US DMA

All about DMA – Designated Market Area

In many of Media & Entertainment technology initiatives specially around media agency workflows, we come across the term DMA or Designated Market Area or Media Market. So, what is DMA and where this term is referred or used? What is the coverage and application of the DMA? What is DMA?: Designated Market Area (Sometimes also… Read More All about DMA – Designated Market Area

August 13, 2014May 7, 2018 Darshan RadiaLeave a comment

Curator & Author: Darshan Radia

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