Tag: Viacom

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

Darshan RadiaLeave a comment

YouTube touts effectiveness of six-second ads

Robert Kyncl, YouTube’s chief business officer gave updates and commented on the state YouTube’s six-second bumper ad formats and the platform’s viewability rates at the Dmexco, a digital marketing conference. The company’s six-second ads have performed well for advertisers, while its viewability rates stand at an impressive figure. Advertisers have been able to effectively communicate their messages in six-second ads. YouTube… Read More YouTube touts effectiveness of six-second ads

Darshan RadiaLeave a comment