In this interview with Beet.TV, Sir Martin Sorrell says Google, Facebook, Amazon, Tencent, Alibaba and Tik Tok “are going to emerge from the COVID-19 crisis with huge advantages in terms of data“. For example, Sorrell says, Amazon, during the pandemic, is accumulating consumer data to make targeting more effective. “The targeting and the performance of… Read More [VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies