Ad-tech funding has dried up and the IPO market is quiet.
But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads.
You can see it in the slowdown in VC funding. The growing power of Google and Facebook has shaken up the market. Many saw the recent $125.5 million sale of Rocket Fuel, which was once valued at $2 billion, as the end of an era in ad tech. So this year, we’re rethinking our hottest pre-IPO ad-tech ranking. We stretched the definition, going beyond companies purely anchored in the programmatic-ad sector to include startups that help big marketers make sense of their growing piles of data, a massively important area with loads of opportunity going forward.
- Amazon: methodically conquering ad tech
- Integral Ad Science: leader in brand safety
- MParticle: helping brands grapple with data fragmentation
- Innovid: plugged into next-generation TV advertising
- AppNexus: aspires to challenge the duopoly
- Sprinklr: the social-media data hub for major marketers
- Roku: built its own OTT ad stack
- AdRoll: a hot retargeting upstart
- AppBoy: aiming to bring the marketing cloud to mobile
- MediaMath: part of the ad-tech establishment
- OpenSlate: making sense of YouTube for brands
- Samba TV: backed by traditional TV incumbents
- The Washington Post: publisher as ad-tech company
- Datorama: ramping up headcount quickly
- BounceX: aiming to make behavioral ad data more ubiquitous
- iSpot TV: analytics for smart TVs
- Celtra: making digital creative easier
- Yieldbot: bringing better ad targeting to more publishers
- Beeswax: ad tech for those that don’t want to build their own ad tech.
More details around this ranking along with details on each company with its revenue, # of employees, funding, top executives etc. here: http://www.businessinsider.in/advertising/the-19-most-interesting-ad-tech-upstarts-of-2017-ranked/slidelist/60088900.cms