Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to make certain of their premium inventory available, giving buyers of video advertising assurance they are buying the highest quality inventory available programmatically.
“Smart TVs, connected TV devices, and OTT services have changed the way consumers view content, making video everywhere a tangible reality. We are excited to work with The Trade Desk to help advertisers understand the value of CTV, and how to reach the 18-34 year-old audience that is leading the shift from traditional TV to IP enabled programming,” said Katie Evans, COO of Tremor Video. “Reaching viewers in their living rooms with personalized ads via programmatic channels is key for brands and buyers as they address the increasing fragmentation of audiences. Programmatic television allows for deeper targeting solutions that will increase the value of that ad across the ecosystem.”