We only know the full truth about how viewable an ad is after the page on which it appears finishes running. Before then, the viewer might scroll to a place where an impression qualifies as in-view. Knowing in advance if an ad will be in-view is impossible – almost. How can we bid correctly for… Read More Pre-Bid, Placement-Level Viewability Will Change The Game
BARC set to be the currency for TV ratings in country, joins hands with TAM India In a move that could be defined as a milestone for the entire broadcast industry in India, the country finally gets a single currency for measuring television ratings. Television rating company BARC India formed by the broadcasters, advertisers and… Read More BARC set to be the currency for TV ratings in India, joins hands with TAM
IAB released an infographic supplement for its native ad playbook on in-feed ad units. It summarizes the combinations between the three main feed types (content, social and product feeds) and the four native ad types (story, video, app install and product ads)
Just two weeks ago on July 8, Facebook announced that it has changed how it defines costper-click (CPC). The new definition states that advertisers bidding on a CPC basis will only pay for “link clicks” (“valued click” engagements) based on campaign objectives. Advertisers will no longer pay for all click types, including but not limited… Read More Facebook changes their definition of CPC
Tapad adds linear TV to their cross device technology. They now measure if and how a TV commercial drives activity on mobile, tablet and computer. http://www.mediapost.com/publications/article/252323/tapad-adds-linear-tv-to-measurement-platform.html
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
Universal Music Australia announces details of strategic partnership with APAC’s largest multichannel network & YouTube talent roster – Boom Collective. The partnership combines Boom’s emerging talent, key social influencers and content creation expertise with Universal Music’s gravitas as the world’s leading music company. Universal Music will work collaboratively with Boom Collective and establish the label… Read More News: Universal Music Australia partners with Boom
The Guardian, CNN International, the Financial Times and Reuters are together forming the Pangea Alliance (http://www.pangaeaalliance.com/), a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in an automated fashion. The Pangea system is announced by The Guardian, powered by programmatic ad tech platform Rubicon and is due to launch in… Read More Pangea Alliance – a new digital advertising alliance
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
In many of Media & Entertainment technology initiatives specially around media agency workflows, we come across the term DMA or Designated Market Area or Media Market. So, what is DMA and where this term is referred or used? What is the coverage and application of the DMA? What is DMA?: Designated Market Area (Sometimes also… Read More All about DMA – Designated Market Area
XAXIS and 24/7 Media merge. The merger creates the world’s largest programmatic media and technology platform. The merger of Xaxis and 24/7 Media brings together the buy-side expertise and audience-targeted media products of Xaxis with 24/7 Media’s advertising technology and publisher focus. Together, the new Xaxis will create unmatched audience-based solutions for our advertisers. The… Read More News: Xaxis and 24/7 Media merge
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