US and China will account for nearly 62% of global mobile ad spending next year. Detailed article: http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299
Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side
Location based targeting for AdWords Campaigns! In mid-November, Google quietly began experimenting with a new automated ad extension for certain AdWords desktop and mobile campaigns, allowing users to set location-based reminders directly from within a search ad. This marks the first clear integration between Google Now and Google AdWords, potentially giving advertisers two impressions for… Read More Google Rolls Out Location-Based Reminder Extension for AdWords
We only know the full truth about how viewable an ad is after the page on which it appears finishes running. Before then, the viewer might scroll to a place where an impression qualifies as in-view. Knowing in advance if an ad will be in-view is impossible – almost. How can we bid correctly for… Read More Pre-Bid, Placement-Level Viewability Will Change The Game
IAB released an infographic supplement for its native ad playbook on in-feed ad units. It summarizes the combinations between the three main feed types (content, social and product feeds) and the four native ad types (story, video, app install and product ads)
Tapad adds linear TV to their cross device technology. They now measure if and how a TV commercial drives activity on mobile, tablet and computer. http://www.mediapost.com/publications/article/252323/tapad-adds-linear-tv-to-measurement-platform.html
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
Universal Music Australia announces details of strategic partnership with APAC’s largest multichannel network & YouTube talent roster – Boom Collective. The partnership combines Boom’s emerging talent, key social influencers and content creation expertise with Universal Music’s gravitas as the world’s leading music company. Universal Music will work collaboratively with Boom Collective and establish the label… Read More News: Universal Music Australia partners with Boom
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
In many of Media & Entertainment technology initiatives specially around media agency workflows, we come across the term DMA or Designated Market Area or Media Market. So, what is DMA and where this term is referred or used? What is the coverage and application of the DMA? What is DMA?: Designated Market Area (Sometimes also… Read More All about DMA – Designated Market Area
XAXIS and 24/7 Media merge. The merger creates the world’s largest programmatic media and technology platform. The merger of Xaxis and 24/7 Media brings together the buy-side expertise and audience-targeted media products of Xaxis with 24/7 Media’s advertising technology and publisher focus. Together, the new Xaxis will create unmatched audience-based solutions for our advertisers. The… Read More News: Xaxis and 24/7 Media merge
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