Ad-tech funding has dried up and the IPO market is quiet. But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads. You can see it in the slowdown in VC funding. The growing power of Google and Facebook has shaken up the market. Many… Read More The 19 most interesting ad-tech upstarts of 2017, ranked
The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment
US and China will account for nearly 62% of global mobile ad spending next year. Detailed article: http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
XAXIS and 24/7 Media merge. The merger creates the world’s largest programmatic media and technology platform. The merger of Xaxis and 24/7 Media brings together the buy-side expertise and audience-targeted media products of Xaxis with 24/7 Media’s advertising technology and publisher focus. Together, the new Xaxis will create unmatched audience-based solutions for our advertisers. The… Read More News: Xaxis and 24/7 Media merge
In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online. That fast evolution of the ecosystem – and Ooyala’s continued… Read More News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally
The video ad tech firm Mixpo is taking on the bogus online ad crisis head-on as it attempts to weed out suspect Web publishers that it says generate tons of bad traffic using bots—which are robbing advertisers blind. http://www.adweek.com/videowatch/these-video-sites-all-made-mixpos-blacklist-152437#!
TechDarshan 