Tag: AdWords

Google Rolls Out Location-Based Reminder Extension for AdWords

Location based targeting for AdWords Campaigns!  In mid-November, Google quietly began experimenting with a new automated ad extension for certain AdWords desktop and mobile campaigns, allowing users to set location-based reminders directly from within a search ad. This marks the first clear integration between Google Now and Google AdWords, potentially giving advertisers two impressions for… Read More Google Rolls Out Location-Based Reminder Extension for AdWords

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

Darshan RadiaLeave a comment