Tag: Amazon

Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Amazon and Apple have emerged as a new digital duopoly, with both companies investing $1 billion each year on theatrical released feature films and expanding their reach in live sports, entertainment, and advertising. Their growing influence challenges the dominance of Facebook (Meta) and Google (Alphabet) in the digital media landscape. Source: Amazon And Apple Have… Read More Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Darshan RadiaLeave a comment

Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the Amazon DSP rolled out a system-wide upgrade to its machine-learning and predictive algorithms. Source: https://www.adexchanger.com/commerce/amazon-is-the-latest-major-ad-platform-going-all-in-on-machine-learning-tech/

Darshan RadiaLeave a comment

Amazon ad revenue up 129 percent to $2.2bn!

This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!

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