Tag: Artificial Intelligence

67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

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Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik

Interesting blog post by Avinash Kaushik: ‘Artificial intelligence: Implications on Marketing, Analytics and you’ While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. Primarily because we got our first real… Read More Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik

Darshan RadiaLeave a comment